FinTech - SaaS
Stori Inversión+: Easy Finance For Everyone
Investment for everyone, grow your money without being an expert.
Investment for everyone—no expertise needed. Strengthen the value prop with simple, rewarding time-locked savings: longer terms, better rates, and clear early-exit rules. Considering that the Mexican segments of ABC offer frozen money starting at $100mxn (us$5)
- Challenge
In a context of falling interest rates
By communicating in simple and straightforward language, users will quickly understand the financial terms of Fixed Term.
Results
- +477% Activation Explosion. (in 3 months vs initial week)
- -8% Churn down.
- +318% Average Balance. (From the initial week)
The team
- 7 developer.
- 2 product designer by Comandos
- 1 Product Lead
- Adventure
Defining top 3 challenges identified by segment.
-
NPS and Call Center: Helped us identify concerns and frustrations like:
- "Yield is not attractive",
- "Deposit limit is not enough" or
- "Transfer does not arrive quickly". -
Interviews with Users: It revealed which were the pain points and their main doubts:
- "What if I need me money?",
- "Can I withdraw my money?",
- "What are the benefits of investing?". -
Increase Confidence: Surveys revealed a lack of confidence in the entity.
- "What will happen to my money?",
- "Is Stori 100% secure?" and
- "Is my money protected?"
STEP 01
We created a first version to test with users
During the design process, we focused on the key user needs, using the JTBD framework.
First Insights
- 10/10 users without understanding our value proposition.
- 2/10 users completed the Jobs To Be Done.
- 8/10 users were not willing to freeze money.
Design System
The components of our Design System did not collaborate to improve usability and reliability of a critical JTBD
- Seeing the mountain
STEP 02
We iterated again and launched the MVP version
We deployed the MVP version with events in Amplitude, guaranteeing not only its launch, but also the measurement of conversion and impact.
- Making top
Iterations according to metrics: 477% conversion rate
By quickly identifying the conversion problem and talking to users, we iterated the flow and improved 477% versus the first week of launch.
CUSTOMER LOVE
We improved confidence in Stori with 17%+ in our NPS.
The impact on our users was greater than expected. Content creators talked about our significant improvements.
AWESOME EVOLUTION
A great evolution with Stori Investment
The user can enable a metal or plastic card. All additional cards have digital cards.
Amazing results in 12 months
477%+ activation explosion
In 3 months vs initial week.
318%+ Average balance
From the initial week.
-8% Churn
In the first week of Inversión+
We make possible,
What seems to be impossible
StoriStori Inversión+: Easy Finance For Everyone
Democratize returns with easy, guided investing and time-locked accounts. Offer tiered yields, goal-based locks
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