Sport - SaaS
30% of new runners in two weeks
Stadio brings together everything people needed during the pandemic: a place where everyone could be together. Friends who always met up to run together could no longer do so because they were in different countries. What if we created something to run together?
- Challenge
A product born of the pandemic
A pandemic, friends who were in different countries and a fervent desire to keep training. How do you get friends and strangers to agree to run for a while? How do you know who completes the challenge first?
Result
- +30% of registrations in the first 2 weeks.
- +45% retention after the first race.
Team by Comandos
- 1 iOS developers
- 1 product designer
- Adventure
How do we start this adventure in a pandemic?
Getting ready: Where are we? and What will we need?
We started by taking a piece of paper to understand this idea. It was something totally new of a product from scratch. Our first steps were through very low resolution sketches to understand the problem the founders were looking to solve.
We focused on acquisition and retention and set a goal to do the first tests in 2 weeks.
- Seeing the mountain
What is the focus of this product?
Curious about this new product, we focused on 3 key opportunities:
- Product adoption: Apple Watch or Strava, always ready to run.
- Retention: How to make the race more exciting?
- Refer: Make a memorable race so that runners would recommend it by word of mouth.
STEP 01: A North Star Metric for Fun
In just 2 weeks we went running with several friends to test a first prototype with some broken things and a couple of bugs. We discovered interesting things the need for runners to create "something" where they could create a room and invite acquaintances and strangers.
It was quite a magical result. Although the beta testers knew the limitations of the application, they adopted it as part of their daily routine.
STEP 02: Fine-tuning details
We created and improved a very simple user journey to establish Data Analyst events that would allow us to have control and certainty over the massive use of Stadio. We also started to develop an app to create rooms for brokers and encourage product recommendation.
We achieved this after 5 weeks of constant iterations and many exhausted runners after their daily workout.
- Making top
A product developed for Apple and Strava
We managed to get Stadio up and running in less than the stipulated time thanks to the constant and open collaboration of a growing group of beta testers. The result amazed us all, 30% of new customers in the first 2 weeks.
We created additional interfaces to reinforce the gamification process. Who was on the podium for the day?
- A product developed on Apple Watch and Strava.
- Lead acquisition: In a word-of-mouth process we reach up to 30% in the first few weeks.
- Social Selling: 45% stayed with Stadio after trying a first run with friends from an organized room.
We make possible
what seems to be impossible
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