Food and Delivery - SaaS

70% conversion rate of end customers

mipOS POS was born out of the need to solve two problems: fast order taking in restaurants and having a fast software that could run on any tablet. From mipOS POS waiters can clock in and out, take orders and also merge tables for very large groups.

Revolutionizing Restaurant Management

Most of the solutions on the market at that time were based on Windows 98 making simple things like support a complicated task. How to offer a solution that can be used from a tablet? With an easy and modern look and feel?

Result

Team by Comandos

Understanding a new type of user

Getting ready: Where are we? and What will we need?

We took a whiteboard and lots of markers to organize the entire mipOS POS experience. It was key to identify key integrations, imperative restaurant needs and, above all, the engineering constraints to accomplish such an ambitious plan in just a few weeks.

We focused on acquisition, retention and portability. Because it's a different user experience on an iPad than on an inexpensive tablet.

¿Por dónde comenzaremos esta aventura?

We were competing with big brands that were very well positioned at the time, we focused on 3 pillars:

STEP 01: The chicken or the egg?

To start was to make prioritization decisions: Do we develop the table and order control module, or something where the restaurant has visibility and control of what is going on?

Taking into account that the restaurant manager is the one who pays for mipOS but what would give us product adoption was the table and order control module. We decided to go for the latter and that the manager's module would be automated from a base that was filled manually in the first stage.

The Table and Order Control module was first developed and validated in a high fidelity prototype that gave the impression of being programmed. After validation and iteration, it was moved to engineering.

STEP 02: Context of mipOS POS according to usage

In our research, we noticed two important findings: Some restaurants had a somewhat dark ambience and a light design that caused eyestrain. Also, waiters were mostly right-handed and, according to established industry patterns, their right hand caused the order summary to be hidden.

A before and after of mipOS Kiosk. The first idea of mipOS vs our MVP in one of the first tests we made while we were solving some bugs.

Together with mipOS engineering we develop experiences for rare moments: I'm managing a table and suddenly I lose internet connection.

A great product in an underserved niche

After a lot of usability testing, prototyping and rapid iterations we were very proud of what we delivered. We developed a sales reporting module for Restaurant Management and reduced up to 36% of errors when taking an order.

The entire menu is customizable according to the category of the dish. Do you prefer the meat of your Porky Belly Buns in Term 1/2?

We make possible
what seems to be impossible

Truora: A new product in less than 3 months

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Yaydoo: Optimizing products, equipment and experiments

We took on the challenge of organizing +6 products with strong brand and usability inconsistencies. Increased productivity by +40%.

Yaydoo porCobrar: +40% new users in one week

We went into a product that had been on the market for 2 years to improve your experience and make more companies want to use porCobrar as their financial logbook.

Yaydoo Vendorplace: More than double the numbers of registered users

Improving the user experience in a new product that is looking for its product-market-fit can be as challenging as it is frustrating. We got to work and share the results with you.

Stadio: 30% new riders in two weeks

No matter where you are, meet up with friends to run as if you were all in the same place.We achieved rapid adoption during the pandemic through Apple Watch.

RebajaTusCuentas: +300% growth and expansion to 3 countries

A financial platform for mortgage loans that after 6 months of implementation grew exponentially with operations in 3 countries.

mipOS Dark Kitchen: +400% productivity increase in Dark Kitchen

We were able to concentrate the work of +40 tablets on a single screen. Imagine having 3 tablets (Uber Eats, Rappi and Didi Food) for every digital food brand a restaurant has. Now imagine having 30 hidden kitchens.

mipOS Restaurants: 70% conversion rate of end customers

Backed by older operating systems, a great POS for the new generation of consumers.

mipOS Kiosk: +155% conversion and delivery flow optimization

Getting your head into an industry dominated by immediacy is a task reserved only for the bravest like mipOS. We optimize the flow of ordering in a fast food restaurant from a screen.

Spotfinder: +142% activation and redesign of hardware

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