Fraud - SaaS
Background Check Report that can be understood in seconds.
Truora’s background validation report, like others in the market, was difficult for non-technical users to understand.
- Challenge
Improving an existing product
Properly defining the problem was tricky. We focused on the following question: How can a PDF report have an impacto on the business?
Results
- -50% less reading time.
- +85% more satisfaction.
- +30% more efficiency (Comprehension of information)
- 92.7% of users read the entire document.
The team
- 2 developers .
- 2 product designer by Comandos
- 2 Customer Experience.
- Adventure
Defining top 3 challenges identified from the current report
Getting ready: Where are we? and What will we need?
- Super simplified reporting: Reducing the complexity of the report and making it more accessible in its interpretation will improve clients' decision making.
- Continuous monitoring: It is important to make clear the databases consulted and available during the verification process.
- Key facts: What is the real priority for users? We must prioritize it in the reading and facilitate its interpretation.
- Seeing the mountain
Discovering opportunities for impact
After hitting the neurons, we identified 3 opportunities that help us make a positive impact.
- Numbers of pages: A "clean" Background Check resulted in eight pages without useful content. This led users to underestimate the report due to a lack of meaningful information.
- Value proposition of the report: These reports legally support recruitment processes and legal procedures; therefore, they must be accurate and concise, facilitating analysis and decision-making.
- Clear scores: 100% of users from different countries did not understand the scores in the current reports.
We start iterating the confidence score
We began with a focus on making low-effort, high-impact corrections.
In the first week-long iteration, we achieved the following:
- 15% less pages: We improved the information architecture, but we still needed to improve clarity.
- 7% score improvement: Users mention that the new score is more understandable.
During the process, combining surveys, A/B testing, and short experiments in production, we interacted with more than 8,000 users.
We understood that small corrections did not generate big resutls
It meant redoing many things from scratch. We had 30 days to make a big impact, and we only had three weeks left.
- Making top
We take all the insights and create something unique.
- 69% less pages: We simplified the structure of the report, eliminating unnecessary technical information to improve clarity and understanding.
- 100% component redesign: Intuitive graphics and visuals labels highlight key information instantly.
- 147% more effective: Users can make informed decisions more quickly and accurately.
More than 8k users put our design to the test
A great result in less than 30 days
Results?
More intuitive and effective report
50% less reading time
Users understand the report in half the time of the time.
85% more satisfaction
Better perceived clarity and ease of use of use.
99% optimized accuracy
More accurate validations with prioritized information.
We make possible,
What seems to be impossible
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