FinTech — SaaS
Karta Card Design Case Study: AI Metal Credit Card
Industrial and brand design for Karta's physical credit card. 17g metal card with AI features and premium finish.
- Impact
- 1k customers in 12 months
- Timeline
- 45 days
People often have several cards, and at high spending levels, banks compete to attract them and build their loyalty.
The problem: outdated services and cards that no one shows off. Karta was created for this purpose: a modern card that understands its holder and becomes their favorite for traveling, creating memorable moments.
Credit cards have not adapted to modernity with AI.
Traditional credit card providers offer a 20th-century service. It's time to have a credit card that truly understands the user.
I want to grow as KartaResults
- +1k customers in 12 months.
- 2 additional cards per user.
- 85% saving on transaction fees compared to competitors.
The team
- 1 developer
- 1 product designer by Comandos
- 1 Founder at Karta
Defining top 3 challenges identified.
Conversations with users in 5 countries
- Metallic card : As part of the premium perception. The card must be metallic, competing with Amex Centurion.
- Users perceive : They typically have three credit cards. We need to time Karta's use perfectly and ensure the experience is remarkable.
Karta Manifiesto
Karta is the borderless credit card for global citizens and multicultural visionaries. Designed for those who see opportunities beyond geographical boundaries, Karta empowers you to build your financial future on the international stage.
Early versions of the credit card
Comandos did not participate in the initial proposal phase. We joined a few days later at the request of Karta's founders.
In a Matter of Days, we learned
We leverage AB testing with short sprints to iterate quickly and improve conversion.
- 4/5 users did not like the card : It didn't inspire confidence. They felt an old but modernized vibe.
- 5/5 users compared with Amex Centurion : Comparing the designs, Amex was still beating us.
- 3/5 users want to show off their card : Not only do they use it to pay, but when they take out their card to pay, it speaks to their unique personality.
Quick, Dynamic and Unique Conversations
Quick conversations via WhatsApp helped us iterate quickly.
We decided to redesign everything
Dynamism and progress are represented by lines to the right. What happens if we put this on a card?
Made from 17 grams of precision metal and 65% recycled steel, it offers a bold and elegant feel while demonstrating that true prestige leaves no footprint.
Back of card
First Version
Tests with physical cards revealed poor readability in key areas; 80% took time to locate contact information.
Back of card
Final Version
Focused on people who have no limits or boundaries.
Amazing results in 12 months
- +1k Customers in 12 months
- A HUGE success. Better than we expected.
- 2 Additional cards per user
- Savings on transaction fees compared to competitors.
- 85% Savings
- The whole new process is incredibly easier for anyone to complete.
