FinTech - SaaS
Karta App Case Study: Premium Credit Card UX
The premium segment remains with tradicional banks, using cards that have fallen behind.
Although several fintech companies are approaching this segment, adoption remains low due to recurring questions.
- Pay with investments.
- Operate without comission.
- Exclusive benefits like F1 or Insurances.
- Backed by Artificial Intelligence but with human sense.
- Challenge
Be Widely Accepted Among an Exclusive Audiente
WhatsApp surpasses banking apps in usage. What mix of flows and functions in each channel will drive adoption?
Results
- +1k customers in 12 months.
- 94% Net Promoted Score.
- 85% saving on transactions fees compared to competitors.
The team
- 4 developer.
- 1 product designer by Comandos
- 2 Founder at Karta.
- Adventure
Defining top 2 challenges identified.
We Optimize Our Value Proposition
Karta is a US-issued card, secured by the applicant’s funds held in the US. Most primary users live in Latin America.
- A Card Optimized for Travel: We will not compete for everyday use. We sill be the best option when traveling, where users are willing to pay a little more for unforgettable memories when paying with Karta.
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An Assistant that can do almost anything on WhatsApp: 80% of users have had an unpleasant experience when calling a call center and waiting for hours.
Karta automates everything from transactions reviews to VAT refunds in Europe and more. - Ease of paying off credit card debt: 92% of users have liquidity in investment accounts. (e.g, Webill or Interaudi) not just at their bank.
ADVANTAGE
The Lowest Commission Rate in The Brazilian Market
- Seeing the mountain
Aha! moment in Less Than 1 Hour.
To resolve the dilemma, we prioritized Apple Pay/Google Pay, as the card took ~1 week to be delivered.
We optimize to deliver value in the shortest possible time.
We made it easier to make your first purchase, either online or using contactless payment.
100% of users use their digital card within 45 minutes
- Users are using Karta beyond our expectations.
4 transactions during the first 12 hours
- Both contactless payment in restaurants and online purchases.
- Making top
A Bank App For People Without Borders
For high-net-worth clients, we raise the standard. The past is history; the future is Karta.
FACILITATE PAYMENTS
Up To 5 Ways to Pay your Credit Card Bill
Payment methods: US bank account, Brazilian bank account, Pix, investments, and cryptocurrencies.
Our concierge can also process the card payment. We just need to ask them to do so.
FACILITATE FAST ADOPTION
Additional Cards For Family Members Or Collaborators
The user can enable a metal or plastic card. All additional cards have digital cards.
FACILITATE FAST ADOPTION
We Automate Travel Tax Refunds to Europe
Karta automatically detects transactions in Europe and guides users through the requirements necessary to obtain an automatic tax refund.
Purchase invoices can also be uploaded via WhatsApp.
AN AI CONCIERGE THAT FEELS LIKE A HUMAN
Help Buying a Flight or With Your Transactions.
The Karta app is key, but WhatsApp support is essential for an exceptional experience.
Karta Concierge helps you with:
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Transaction disputes.
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Your Priority Pass code.
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Sending money to another Karta user.
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Cut-off date and outstanding balance.
Among others.
Designed For People Who Don't Stop At Limits Or Borders.
Amazing results in 12 months
+1k customers in 12 months
A HUGE success. Better than we expected.
$900 USD
Average transactions during that period
85% saving
Saving on transactions fees compared to competitors.